A history of excellence

Johnston and Daniel was established in 1950, and became a division of Royal LePage Real Estate Services Ltd. in 1994.

Over the years, Johnston & Daniel has served generations of Toronto's most respected families well. By offering caring, intuitive service and building long-term relationships with our clients, we've become the most trusted name in Toronto real estate.

A forward-thinking approach

In the early 1950s, founders Robert Johnston and Eggerton Daniel had an interesting idea: hire women to sell homes. It was a revolutionary approach in the post-war era, when real estate was a predominantly male bastion and women stayed at home.

But they weren't looking to work with just any women; their unique approach was to hire the elegant ladies who lived in the very areas in which Johnston & Daniel were most interested in selling homes. And why not? These were the smart, often well-educated women who moved in Toronto's "society" circles, were looking for a meaningful way to occupy their time, and had the right connections to make the Johnston & Daniel Real Estate company a success.

This initiative was immediately accepted by a number of female sales agents who lived in Rosedale, Moore Park, Forest Hill and Lawrence Park. As a result, the Johnston & Daniel name quickly became the most sought-after real estate brand for the best homes in Toronto's premiere neighbourhoods - and has remained so to this day. Our name, our distinctive shield-shaped sign, and our Globe & Mail classified advertisements continue to confer elegance and prestige.

A family tradition

The Johnston & Daniel Division has continued to serve generations of Toronto families with professionalism, integrity and a dedication to excellent service that is unrivalled in the real estate industry. This standard reflects the ethics that govern the Johnston & Daniel Division and builds lasting loyalty with clients.